D2C

A critical installation that resells mass-produced reproductions of artworks on a marketplace. Reinterpreting D2C (Direct to Consumer) as "Direct to Collector," it challenges the relationship between authenticity and value in contemporary consumer culture through algorithm-based pricing. Focusing on the high-revenue D2C market driven by digital branding and algorithm manipulation, it critiques the blurring boundaries between genuine and bootleg products in contemporary fashion, while critically examining the relationship between originality and value creation.

大量生産された美術品の複製画をマーケットプレイスで再販売するクリティカルなインスタレーション。D2C（Direct to Consumer）を「Direct to Collector」と再解釈し、アルゴリズムによる価格設定を通じて現代の消費文化における真正性と価値の関係を問い直す試み。デジタルブランディングとアルゴリズム操作が高収益を生むD2C市場に焦点を当て、現代ファッション界における正規品とブート品の境界の曖昧さを参照しながら、オリジナリティと価値創造の関係を批評的に検証した。