Shōei Matsuda

松田将英

1986年生まれ、現代美術家。
2010年よりメディア・アクティビストとして活動を開始し、SNSを活用した参加型プロジェクトを展開。2017年から2020年にはベルリンを拠点に文化・政治コミュニティ「ベルリナー・ガゼット」に参加し、フォルクスビューネなどの欧州劇場でパフォーマンス作品を発表。現在は日本を拠点に活動しています。
 

松田の実践は、ヴィレム・フルッサー（1920年〜1991年）が提唱した「テクノコード」の概念を現代の文脈に応用することに特徴づけられます。テクノコードとは、技術装置が人々の創造性、思考、コミュニケーションの方法を形成・制約する力を持つことを指します。松田はこの概念を現代のプラットフォームやAI、アルゴリズムに延長して解釈し、アテンションエコノミーやミーム文化の性質を巧みに取り入れながら、風刺やユーモアを交えた詩的表現に昇華させることで、認識の枠組みを広げようとしています。この試みを、コミュニケーションコードを人間本来のものへと取り戻す「テクノイマジネーション」として位置付け、批評的かつ公共性を持つ対話の場を創出することを目指しています。

近年の代表的な展示に、「DXP（デジタル・トランスフォーメンション・プラネット）―次のインターフェースへ」（金沢21世紀美術館、石川、2023年）や「The Big Flat Now」（Dubai Festival City、ドバイ、2023年）など。2016年「Prix Ars Electronica」デジタル・コミュニティ部門でAward of Distinctionを受賞。

​

Shōei Matsuda / Masahide Matsuda

Born in 1986, Shōei Matsuda is a Japanese contemporary artist.
He began his career as an anonymous media activist in 2010, developing participatory projects utilizing social media platforms. From 2017 to 2020, he was based in Berlin, where he participated in the cultural and political community "Berliner Gazette" and presented performance works at various European theaters, including the Volksbühne Theater. He is currently based in Japan, continuing his artistic practice.
 

Matsuda's work is characterized by his application of the concept of "Techno-Codes," proposed by Vilém Flusser (1920–1991), within a contemporary context. Technocodes refer to the ways in which technological devices shape and constrain human creativity, thought, and communication. Matsuda extends this concept to interpret modern platforms, AI, and algorithms, skillfully incorporating the nature of attention economy and meme culture. Through satire, humor, and poetic expression, he seeks to broaden the frameworks of perception. This endeavor, which he refers to as "Techno-Imagination," aims to create a space for critical and public dialogue while reclaiming communication codes as a human-centered practice.
 

Recent notable exhibitions include "DXP (Digital Transformation Planet)" (21st Century Museum of Contemporary Art, Kanazawa, Japan, 2023) and "The Big Flat Now" (Dubai Festival City, Dubai, UAE, 2023). He received the Award of Distinction in the Digital Communities category at the Prix Ars Electronica 2016.
 

2020–Present:
Shōei Matsuda / Masahide Matsuda (松田将英)

• Works exhibited in museums, galleries, and public spaces both in Japan and abroad.

2014–2017:
Anonymous personality

• Performances involving mannequins and costumes.

• Speaker at TEDxTokyo 2014.

• Collaborations with social games.

• Organized and managed interdisciplinary talk events.

• Managed online and offline communities.
   

2010–2017:
SAZAE bot (サザエbot)

• Managed an account with 280,000 followers.

• Developed events connecting online and urban spaces.

• Created user-participatory platforms.

Solo Exhibitions:
2025 ???
2024 "Bashō Sampling" Various locations in Tagajō City (Miyagi, Japan)
2024 "No Signal" SIGNAL (Tokyo, Japan)
2024 "Adaptation" CON_ (Tokyo, Japan)
2024 "Laughism" Ginza Tsutaya Books FOAM CONTEMPORARY (Tokyo, Japan)
2023 "The Big Flat Now" Festival City Mall (Dubai, UAE)
2022 "The Laughing Man Store" Shibuya PARCO CUBE (Tokyo, Japan)
2022 "Extreme Conceptual" EUKARYOTE (Tokyo, Japan)
2022 "Magic Number" TOH (Tokyo, Japan)
2020 "超現代美術展" ANB Tokyo (Tokyo, Japan)
2019 "White Magazine" EUKARYOTE (Tokyo, Japan)

Group Exhibitions & Performances:
2024 "MEET YOUR ART FESTIVAL 2024" Tennoz Canal Area (Tokyo, Japan)
2024 "Collecting? Connecting?" WHAT MUSEUM (Tokyo, Japan)
2024 "Collectors III: Turning the World" Fukuoka Art Museum (Fukuoka, Japan)
2024 "Emotion Crossing" SusHi Tech Square (Tokyo, Japan)
2023 "DXP: Towards the Next Interface" 21st Century Museum of Contemporary Art, Kanazawa (Ishikawa, Japan)
2023 "Metabolism of Tradition: Words and Letters" SHUTL (Tokyo, Japan)
2023 "ART OSAKA 2023" Creative Center Osaka (Osaka, Japan)
2023 "Gravitation" SRR Project Space (Tokyo, Japan)
2023 "It Knows: When Form Becomes Mind" 21st Century Museum of Contemporary Art, Kanazawa (Ishikawa, Japan)
2022 "ATAMI ART GRANT 2022" Hotel New Akao (Shizuoka, Japan)
2022 "Roppongi Art Night 2022" Tokyo Midtown (Tokyo, Japan)
2022 "MIND TRAIL 2022" Hanayagura Observatory (Nara, Japan)
2022 "Shinjuku Art Festival" Decameron (Tokyo, Japan)
2022 "Meta Fair #01" Sonoaida (Tokyo, Japan)
2021 "ATAMI ART GRANT 2021" Hotel New Akao (Shizuoka, Japan)
2021 "生態系へのジャックイン展" Mihama-en (Chiba, Japan)
2021 "虚擬態 Mimicry of Hollows" The 5th Floor (Tokyo, Japan)
2021 "Mob World Reverb" TALION GALLERY (Tokyo, Japan)
2021 "AIR SCG" BnA Alter Museum (Kyoto, Japan)
2020 "ENCOUNTERS" ANB Tokyo (Tokyo, Japan)
2018 "AMBIENT REVOLTS" ZK/U (Berlin, Germany)
2018 "LutherLenin" Studio Hrdinů (Prague, Czech Republic)
2018 "Meet the Bot, Feed the Bot" University of Art and Design Linz (Linz, Austria)
2016 "SIGNALS" DiG Studio (Berlin, Germany)
2016 "TACIT FUTURES" Volksbühne Theater (Berlin, Germany)
2016 "Ars Electronica Exhibition" OÖ Cultural Quarter (Linz, Austria)
2016 "ISEA" City University of Hong Kong (Hong Kong)
2014 "TEDxTokyo 2014" Hikarie Hall (Tokyo, Japan)

Awards:
2016 Award of Distinction, Ars Electronica (Linz, Austria)

Lectures & Talks:
2024 THINK SCHOOL (Sapporo, Japan)
2024 OUT SCHOOL (Tokyo, Japan)
2023 美学校 (Tokyo, Japan)

2023 武邑塾 2022 × DOMMUNE (Tokyo, Japan)
2021 文化庁 "Meme Thinking" Workshop (Online)
2021 博報堂 UNIVERSITY of CREATIVITY (Tokyo, Japan)
2020 武蔵野美術大学 Creative Leadership Course (Online)
2017 ICC (Tokyo, Japan)

2016 City University of Hong Kong (Hong Kong)
2015 京都精華大学 (Kyoto, Japan)
2015 Tokyo Work Design Week (Tokyo, Japan)
2014 TEDxTokyo 2014 (Tokyo, Japan)

Publications:
Single-Authored:
2017 "あなたへ #100_MESSAGES_FOR_YOU" (Japan)

Co-authored:
2017 "A Field Guide to the Snowden Files" (Germany)
2017 "Media, Editing, Technology" (Japan)
2016 "CyberArts 2016" (Austria)

Media Coverage:
2025 雑誌 "Pen" (Japan)
2025 ウェブ版美術手帖 (Japan)
2024 雑誌 "Casa BRUTUS" (Japan)
2023 NHK Eテレ "ねこのめ美じゅつかん" (Japan)
2023 ウェブ版美術手帖 (Japan)
2022 HYPEBEAST (China)
2022 ウェブ版美術手帖 (Japan)
2021 HYPEBEAST (US)
2021 It's Nice That (UK)
2021 ウェブ版美術手帖 (Japan)
2018 朝日新聞 (Japan)

Reviews & Interviews:
2023 Global Art Daily (Dubai)
2020 Bound Baw (Japan)
2020 NEUT (Japan)
2017 EXBERLINER (Germany)
2016 FUZE (Japan)

Collections:

2021 Ieiri Kazuma Collection (Japan)
2020 T2 (Takashi Takahashi) Collection (Japan)

Permanent Installations:
2023 ACAO FOREST (Shizuoka, Japan)
2021 THE BOX TOKYO (Tokyo, Japan)

​